ACCELERATE MARKET GROWTH

full-service support for legacy, emerging, startup, and private label brands

When the consumer is standing at the shelf—or when a chef is building a menu—the moment of choice matters. Faced with countless options, you want them to choose your brand.

What ultimately reaches the shelf or the menu is the result of thousands of strategic decisions—from brand positioning and ingredient sourcing to pricing strategy, packaging design, buyer and distributor presentations, and promotional planning.

Spectrum gives brands an advantage.

We provide strategic guidance and hands-on support throughout a brand’s lifecycle, helping food and beverage companies launch, grow, and expand across retail and foodservice channels.

By working closely with retailers, foodservice distributors, and hospitality operators, Spectrum helps brands build sustainable distribution and long-term market growth.

ACCOUNT SERVICES

covering the complete spectrum of support needed to build and grow CPG brands

Account Management

New item presentations
Category review management
Expansion into new retailers and distributors
Go-to-market strategy development
Promotional planning
Increased market share and brand visibility
Multi-channel focus – chain, independent, alternative, c-store, online retailers, and D2C
Monthly business reviews and bi-weekly video calls
In-store support, including audits, demo coordination, and product training

Administrative

Distributor setup
New item and promotional submissions
Retailer and distributor portal management
Trade spend analysis
Purchase order review, acknowledgement, and freight support

Brand strategy & Commercialization

Market research and strategic planning
Brand naming & identity development
Packaging solutions
Sales and marketing materials
Custom photography and videography
Online presence development and management (ecommerce, Amazon, TikTok Shop, social media)
Marketing and advertising campaigns

FOODSERVICE & HOSPITALITY ACCOUNT SERVICES

supporting growth across hospitality, operator, and distributor channels

Spectrum works with chefs, hospitality operators, and foodservice distributors to introduce products that deliver operational value while helping brands build sustainable demand across the foodservice channel.

• Product presentations to chefs, food & beverage directors, and purchasing teams
• Placement within hotels, restaurants, country clubs, catering companies, and hospitality groups
• Strategic operator introductions that support distributor adoption
• Collaboration with broadline and specialty foodservice distributors
• Market expansion through targeted hospitality and operator accounts
• Experience supporting placements across additional foodservice segments, including cruise, education, healthcare, and wellness-focused operators